Source Golf is the first premium, year-round YouTube golf network. A unified way to access the sport’s most valuable digital audience.Source Golf is the first premium, year-round YouTube golf network. A unified way to access the sport’s most valuable digital audience.
Story
Daily golf entertainment with YouTube scale.
The way fans watch golf has changed.
YouTube has become the new premium TV.
Viewers now expect more than coverage. They want storytelling, personality, and connection. Long-form creator shows, cross-channel collaboration, and daily viewing have reshaped how the sport is consumed, especially among 18–49 fans.
What began as an alternative has become the center of gravity.
Golf has one of the most valuable audiences in sports, but it has never been accessible at scale. Media has been sold in moments—Majors, Cups, and a limited number of events—while the audience has moved somewhere else.
Younger fans aren’t watching broadcast.
They’re watching YouTube, on television, every day.
Source Golf brings that ecosystem together.
Anchored by Bryson DeChambeau, Grant Horvat, and The Bryan Bros, it delivers always-on programming from the top golf creators in the world.
For the first time, the sport’s leading voices operate as a network, with unified distribution, packaging, and sales. A single point of access for brands to reach the full audience.
It’s Amen Corner, every day.
Not channels. A network.
Scale
100M+
Hours Streamed on U.S. TVs annually
Premium, lean-back viewing driven primarily through YouTube on connected TVs.
82%
Aged 18–49
Reaching the most valuable audience in digital and streaming media.
14M+
De-Duplicated Monthly Active Users
A consolidated YouTube golf audience delivering reach and engagement at a scale traditional golf TV can’t match.
Interested in reaching golf’s most valuable digital audience?
Get in TouchTeam
Owen Leimbach
Co-Founder
Steve Strand
Co-Founder
Andrew Young
Co-Founder
Private and Confidential